Inam Baig / projects / get-insured
InsurTech / Lead Generation
Get Insured
Life insurance lead generation with a fast mobile funnel and admin CRM.
100% developed with agentic engineering.
Role
Agentic Engineer · Product Manager · Technical Lead
Duration
… to Present
Domain
Insurance Leads Generation · Pakistan
Tech highlights
Problem
What was hard
Overview
Pakistani families need a fast digital path to life insurance guidance; advisors need scored leads with attribution.
Users affected
Prospective customers and advisors/admins.
Why difficult
Conversion UX, scoring quality, and attribution in a lean MVP.
Existing limitations
- Slow offline processes
- Weak digital qualification
Constraints
- Mobile first funnel
- Meta/GA4 acquisition
Solution
Approach
Overview
Next.js monolith with funnel, scoring, CRM, analytics on PostgreSQL/Prisma.
Architecture rationale
Lean monolith ships funnel + CRM quickly.
Major components
- Brand site
- Apply funnel
- Admin CRM
- API routes
- PostgreSQL
Key capabilities
- Lead funnel
- Hot/Warm/Cold scoring
- Meta Pixel + GA4
- Admin CRM
Contribution
My contribution
Project outcome
I built a production lead platform at getinsured.pk.
What I personally owned
- I owned 100% of product and engineering with agentic engineering
- I built funnel, scoring, CRM, analytics, deployment
Features
Key capabilities
Expand a card for implementation detail and user value.
Architecture
Interactive diagram
Zoom, pan, and select nodes to explore components and connections.
A Next.js monolith serves brand site, apply funnel, and admin CRM through route handlers and Prisma/PostgreSQL. Meta Pixel and GA4 capture acquisition, while DigitalOcean + PM2 host the runtime.
Stack
Technology
Grouped by layer. No skill bar percentages.
Frontend
- Next.js
- TypeScript
- Tailwind CSS
Backend
- Route Handlers
- Prisma
Database
- PostgreSQL
Infrastructure
- DigitalOcean
- PM2
Integrations
- Meta Pixel
- GA4
Challenges
Engineering challenges
Qualifying insurance leads quickly without a heavy CRM build
Why hard
Conversion UX, scoring quality, and Meta/GA4 attribution had to ship as a lean MVP.
Solution
Next.js monolith with an apply funnel, rule based Hot/Warm/Cold scoring in scoring.ts, Prisma/PostgreSQL, and an admin CRM plus Pixel/GA4.
Result
Production lead platform at getinsured.pk where advisors can prioritize high intent leads.
Results
Outcomes
Outcomes
- Live at getinsured.pk
